• The RokSprocket Module needs the RokSprocket Component enabled.

Strategic Communication:

An integrated approach

The Department of Communication has added Strategic Communication as a new concentration for students beginning in the fall 2015. This concentration focuses on integrating theories of advertising, public relations, visual communication, research, and audience analysis. Click here for more.

The Department’s new Strategic Communication track combines the advertising and public relations concentrations, and offers integrated courses in hopes of delivering a curriculum that allows students to expand their experience in various communication areas. These areas overlap; they are similar but different. Students can expect a more inclusive rather than divisive view of advertising and public relations---a true reflection of today’s workplace.

Professional organizations no longer see the divide between advertising, public relations and market. They expect a unified voice from their organization that encompasses all prevailing skills needed to be a strategic communicator.

The new Strategic Communication concentration in the Department of Communication will better position students to compete for new exciting communication careers after graduation. Having a strategic communication background will better prepare students in a variety of fields, ranging from marketing, to public relations and advertising.  

Required: CA 224, CA 321, CA 324, CA 381, CA 485, CA 486 or CA 487

Choose 3 from one of the following groups: Group 1: Advertising Account Management CA 322, CA 383, CA 384, CA 470, CA 496

Group 2: Public Relations CA 383, CA 453, CA 470, CA 496 Group 3: Visual Communication CA 271, CA 322-W, CA 371, CA 383, CA 370, CA 471, CA 496

For questions, contact the Department of Communication at 380-2800 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it. .